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How ORISE is Making a Difference

AutoINFORM: Analyzing Emerging Health Issues

AutoINFORM: Analyzing Emerging Health Issues

Since 2001, the Oak Ridge Institute for Science and Education (ORISE) has partnered with the Centers for Disease Control and Prevention (CDC) and its National Center for Immunization and Respiratory Diseases (NCIRD) to help monitor messages through media analysis, which allows the CDC to more quickly respond to the most pressing health issues.

ORISE’s AutoINFORM—a media analysis program—is used to monitor news articles, blogs and Web content related to health concerns and codes the information at 100 times the speed of humans.

On average, ORISE tracks, codes and analyzes more than 17,000 articles daily, monitoring 1,400+ news resources and 1,000+ blogs.

From the results, ORISE uncovers media interest and public perceptions of an issue, evaluates the effectiveness of media efforts and then benchmarks for success.

In addition to NCIRD, ORISE has also partnered with the CDC’s Office on Smoking and Health to track, code and analyze 75 to 100 articles daily from selected national and local newspapers, television networks and news wires.

Trade journals are also included for coding and analysis, as well as the ability to evaluate the reliability of the coding scheme.

AutoINFORM will soon use a listserv to deliver a variety of topic reports via e-mail. Additionally, the tool will undergo further enhancement that will include the monitoring, coding and analysis of health messages from social networks like Twitter.