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Health Communication


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Process and Program Evaluation

As an integral part of producing effective health and safety programs, the Oak Ridge Institute for Science and Education (ORISE) conducts scientific-based process and program evaluation to provide government agencies and organizations with the tools to improve the health of workers and the general public.

Whether the goal is to change awareness, attitudes, beliefs, behaviors, policies or systems, ORISE helps determine the right evaluation methods based on specific needs and resources, including:

  • Formative evaluations to assess the problem, target audience needs and guide successful process implementation
  • Assessments to identify unmet needs in programs, organizations or communities
  • Audience evaluations to learn about targeted populations
  • Process evaluations to monitor the administrative, organizational or operational characteristics of a program
  • Outcome and impact evaluations to examine program results

Examples of recent projects include conducting in-depth interviews, qualitative assessments and evaluations of health communication regarding vaccines and vaccine-preventable diseases for the Centers for Disease Control and Prevention's (CDC) National Center for Immunization and Respiratory Diseases (NCIRD).

Issues that have been addressed through some of our recent process and program evaluations have included:

  • Perceptions of physicians and mothers of the MMR (measles, mumps and rubella) vaccine
  • Immunization of health care workers against 2009 influenza A (H1N1)
  • Vaccination of CDC employees against seasonal flu
  • Factors influencing adherence to public health directives for the CDC
  • Physicians' perceptions of current vaccine issues

Process and Program Evaluation